Cultural Diplomacy of the Kingdom of Saudi Arabia in the context of the Vision 2030 Strategy Implementation

In recent years, increased attention has been paid to the growing role of soft power as well public and cultural diplomacies in international relations. This article is devoted analysis peculiarities Saudi Arabia’s diplomacy context Vision 2030 strategy implementation. Riyadh sees an important tool improve its image develop strategic communication. The strategies (2017) Cultural (2019) are framework documents Kingdom on basis which it possible analyze policy. authors trace different levels development Arabia. status KSA, centre Islam, allows active use religion one most components diplomacy. same reason permits religious tourism. Ministry Islamic Affairs, Dawah Guidelines promotes teachings Quran, develops centres mosques, coordinates organizations, supports universities institutes abroad, strengthens reputation state rulers Custodians Two Mosques. undergone major reforms, including ones. outline how Arabia intensified policy implementing through establishment Culture, MiSK Art Institute other organization s. conclude that attractive country’s leadership a for disseminating values pandemic will determine further nearest future.